The Benefits of Seasonal Rental Investment in Luxury Mountain Real Estate
The Benefits of Seasonal Rental Investment in Luxury Mountain Real Estate
12 August 2024 • 5 min read
3 June 2024 • 5 min read
When it comes to investing, it’s not uncommon to discuss yields, risk levels, volatility, and even satisfaction when prices are up or an operation has generated a profit. All too often, however, there is something essential missing – the notion of pleasure.
That’s the difference between a luxury real estate investment and other, more conventional forms of stock market, financial, and real estate investments. After all, owning an outstanding second home in a dream location is a source of both income and happiness.
Luxury real estate is an investment to be lived in, shared, and passed down.
This defensive asset class is a safe haven par excellence, and a fantastic way to diversify any real estate portfolio – especially given the potential in this constantly growing sector.
For more than ten years, luxury real estate has been performing extremely well. Supply is limited, while the emergence of many multi-millionaires in fast-growing countries is driving up demand. As a result, the most exceptional properties in the finest locations are gaining in value year on year.
In the most sought-after destinations, the price per square meter has risen by between 30% and 70% over the last five years.
In comparison:
Growing your capital through high-end real estate investment is therefore one of the best strategies to adopt for the highest return on investment in 2024.
Location | Price per sq. m. in 2024* | Change over 5 years | |
---|---|---|---|
Courchevel | Haute-Savoie, French Alps | €15,500 | +70% |
Méribel Les Allues | Haute-Savoie, French Alps | €14,550 | +72% |
Ramatuelle, near Saint-Tropez | Provence Côte d’Azur | €16,700 | +19% |
Saint-Jean Cap Ferrat | Provence Côte d’Azur | €17,600 | +23% |
Deauville | Normandy | €6,650 | +39% |
Cap Ferret | Bassin d’Arcachon | €8,600 | +34% |
Auron | Mercantour, Southern Alps | €5,900 | +60% |
*Data from the immobilier.lefigaro.fr website as of February 4, 2024
Location | Price per sq. m. in 2024* | Change over 5 years | |
---|---|---|---|
Moûtiers, a hub for seasonal workers in Courchevel and Méribel | Haute-Savoie, French Alps | €1,978 | +35% |
Cogolin, near Saint-Tropez | Provence Côte d’Azur | €5,200 | +34% |
Antibes, near Nice, Cannes, and Saint-Jean Cap Ferrat | Provence Côte d’Azur | €6,200 | +30% |
Pont-l’Évêque, near Deauville | Normandy | €3,200 | +45% |
Saint-Médard-en-Jalles, the Bordeaux area | Bassin d’Arcachon | €4,000 | +22% |
Guillaumes, near Auron | Mercantour, Southern Alps | €2,100 | +27% |
*Data from the immobilier.lefigaro.fr website as of February 4, 2024
Pleasure and investment, choose both.
It's not just a concept.
They meet the different performance criteria of other types of asset: yield, potential for appreciation, virtually no volatility.
But they also offer the pleasure of sharing, with family and friends.
I've invested in a property that I know I'll be able to pass on from generation to generation, in the best possible conditions, and the pleasure is all there.
Jean-Thomas Olano
Comparing property prices between the most prestigious cities and other towns in the same area is a quick and easy way to understand the differences in trends between the luxury and conventional real estate markets.
Overall, investing in real estate has been particularly profitable in recent years.
Although the most prestigious residences are rarely for sale (as these properties are generally passed down from generation to generation), the few sales that have taken place demonstrate a growing interest from buyers. Every year, historic villas, houses, and mansions seem to become increasingly valuable – both according to their owners and the real estate market itself.
Luxury real estate is a favorite investment among multi-millionaires, as it is profitable in the short, medium, and long term.
Over the next three to four years, a real estate investment offers an annual return of 3 to 5%, thanks to the seasonal rental of the second home. Owners can enjoy their first vacations in their home, while minimizing the cost of their acquisition thanks to rental periods and tax incentives such as French “LMNP” status, which allows furniture purchases and work-related expenses to be included in the property’s operating costs.
In the medium term, between five and ten years, rental income helps to repay the initial investment. The property portfolio grows and, in the event of resale, the operation generate an initial capital gain.
Over the long term, or over a lifetime, the acquisition of a luxury property consolidates wealth and constitutes an inheritance to be passed down. Beyond the financial aspects and material wealth, and regardless of its form (ski-in, ski-out apartment, mountain chalet, villa with private access to a secluded cove, architect-designed house, etc.), a second home becomes the “family home” year after year. A place where loved ones are delighted to come together, no matter what life throws at us. These moments are experienced as enchanting breaks and unforgettable memories with those closest to you.